Where form meets function

Pharrell Williams and rider Nigel Sylvester talk about BMX culture and how it’s influenced the GRAMMY-winning producer. The two go on to talk about the BMX stereotype and how they hope to dispel all of the typical misconceptions, the artistic similarities that are shared between riders and creatives, and much more. “I’m just using my bike similar to how Pharrell may use a beat machine, or how somebody may use a mic, and paint this picture.”

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