In the first in-depth interview he’s ever given, Apple’s Design Chief Jonathon Ive talks to TIME Magazine about being head of design at the tech giant for almost 20 years. Ive’s desire to stay away from the spotlight and Apple’s notorious secrecy have meant that little is known about the English industrial designer, who is responsible for the design of the iMac, iPod, iPhone and iPad. In the article Ive goes in to detail on how he came to work for Apple, taking inspiration from the most unlikely of places, and what’s next for the brand.

Objects and their manufacture are inseparable. You understand a product if you understand how it’s made. I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like.

To read the full piece head over to TIME Magazine.

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