Where the runway meets the street

Berlin-based technical outerwear brand ACRONYM presents its new Spring/Summer 2014 collection with the above video presentation. Sticking to what it’s best known for, the brand highlights each piece of the new collection through its technical details and functionality. After all these years it is still impressive to see what the small brand is capable of and how it stays at the top of the innovation pyramid. After all this time, it finally feels like the market has caught up with the vision of ACRONYM and its designer Errolson Hugh. The collection is now available from the official ACRONYM online store.

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