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Carhartt WIP presents their Spring/Summer 2014 campaign via a short film titled “Neon-Ending.” The video is directed by Cologne-based artist Alexander Basile, who has been at the helm of the brand’s advertising campaigns for the last few years. Filmed in Catania, Naples and Sicily – the “Hollywood of Europe” – the film tells a loose narrative of two guys and one girl in a sun-bleached seaside city. Watch the film below and shop the collection here.


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