NBA superstar LeBron James has collaborated with Sprite to develop a new limited-edition flavor, “Sprite 6 Mix.” The beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics, and product name were co-developed with James to truly reflect his style and taste preferences. Beginning in mid-March, “Sprite 6 Mix” by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’s name and jersey number, and his initials appear on the background of the label. The packaging also features a custom “6” with a crown integrated to represent James’s most popular nickname ­”King James.” More information is available here.

What To Read Next