Where the runway meets the street

After reporting the rumor of a partnership between adidas and Pharrell in January, we’re pleased to not only officially confirm the collaboration between the two cultural giants, but to gain some insight into it as well. Of course, details are limited at the moment but we do know that this is the first time adidas has partnered with a designer who owns their own textile company – Williams‘ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. In light of this, Bionic Yarn will be used in some of Pharrell’s upcoming products.

Take a look at what the Grammy Award-winning musician could tell us so far about the collaboration below.

How did the collaboration come about?

This has been a long time coming.  I have talked to the adidas folks for years and the worlds just started colliding more and more with their relationship with NIGO. Then, I met them at a trade show where we were showcasing BBC and presenting Bionic Yarn.

How do you plan to integrate materials from Bionic Yarn into the collection?

Bionic Yarn can be anything – cotton, polyester. It will be my designs and just applying the technology to the product.

What opportunities do you have, with respect to design, with adidas that you didn’t have in other clothing projects like BBC and ICECREAM?

I wouldn’t say I didn’t have these opportunities with BBC and ICECREAM, it’s just a different concept; you can’t compare one to the other.

What can we expect from the collaborative collection?

You will have to wait and see.

Have any iconic adidas pieces, like the Stan Smith or the tracksuit, been given the Pharrell touch?

I think you will see a lot of classic pieces with a twist.

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