Consumers have always had options for trading goods online. Auction sites like eBay to the standard classified listings of Craigslist were very much the start of “free trade” on the Internet that opened the door for consumers to buy and sell their goods in a few clicks. Mobile and tablet devices have heightened the demand for the sale of online goods, but very few platforms have emerged to make the process as seamless as possible.

Depop, a marketplace for consumers to buy and sell their goods through their smartphones, is set to launch mid-May in North America after successful launches in England and Italy. Depop’s idea is drop dead simple: the app is an Instagram-like timeline of goods made for sale by the app’s user base with the “buy it now” aspect of eBay. Depop members follow their favorite user feeds to keep informed on the latest items for sale.

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