Where form meets function

Amazon has launched its newest innovation, Fire TV – a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME ANYTIME, low-cost video rentals and much more. Fire TV features a quad-core processor with 3x the processing power of Apple TV and a dedicated Adreno 320 graphics engine that processes 57 billion floating point instructions per second, for lightning-fast graphics and excellent fluidity. Fire TV comes with 2GB of memory, 4x the memory of Apple TV, so content reportedly loads faster and games run smoother. With dual-band, dual-antenna Wi-Fi, Fire TV streams in up to full-HD 1080p and supports HDMI and optical audio-out, enabling up to 7.1 Dolby Digital Plus surround sound.

Fire TV itself is 0.7″ thin and silent even when running the most demanding applications. The remote is small, simple and intuitive, making use of familiar controls. Additionally, the remote uses Bluetooth so there is no “line of sight” required, which means no reaching or struggling to aim your signal at a tiny target—you can store your Fire TV in a cabinet or behind the TV. Fire TV is available starting today for just $99 USD at Amazon.

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