Where the runway meets the street

Billionaire Boys Club recently ventured to Moscow to launch their first ever Russian satellite store, featuring a custom interior design and layout curated using classic logos and graphics from the brand’s extensive archive. The satellite store will be located at the world-renowned Tsvetnoy Central Market. Fittingly, the store is open during Russian Cosmonautics Day, which will be celebrated with an exclusive Billionaire Boys Club party on Saturday, April 12.

To celebrate the opening of the store, Billionaire Boys Club EU has released an exclusive capsule of product including a T-shirt design featuring a graphic print and quote from pioneering Russian rocket scientist Konstantin Tsiolkovsky. Additionally, a premium dog-ear fitted cap in collaboration with New Era will be released with “American Russian Friendship” embroidered at the rear. All of the items are exclusive to Europe and will only be sold in the Moscow satellite store and on the EU webstore, as well as at the brand’s London satellite location.

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