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Let’s get this out of the way from the start: Sun Buddies – the name doesn’t exactly scream high-end. But only a fool judges a brand by its cover. This freshly conceived eyewear label is the latest project from respected Swedish fashion boutique Très Bien, and they certainly know a thing or two about premium fashion.

With their debut collection, Sun Buddies launches three distinct silhouettes in an array of shades for both sexes, each one produced with the input of creative collaborators from the worlds of art, fashion and pop culture (the aforementioned “Buddies”). All frames are constructed from the highest quality acetate, and fitted with Carl Zeiss Vision lenses – pretty much the gold standard in eyewear. The global launch is taking place on April 15 at all three Dover Street Market stores, after which you should be able to find pairs in selected top quality retailers across the globe.

For more info, head over to Très Bien.

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