Where the runway meets the street
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After an extremely well-received first collection, we’re happy to introduce another collaborative line from Parisian brand BWGH and the German sportswear giant PUMA. This time around, the two labels present a whole wardrobe of offerings that make up the “JOY” collection. Including coordinated jackets, knit sweaters, tees and slacks, button-downs, and polo shirts, all accompanied by a dozed shoe options. BWGH’s David Obadia directed the creative process, which takes great inspiration from the American expressionist painting movement. Photographed by Vincent Desailly, the campaign images reveal a taste of the intense color palette that has been used in this collection, with a closer look at the garments due to come. The collaboration will be available this summer from retailers worldwide, along with an exclusive pre-order via BWGH.

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