From the ground up
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Continuing Reebok Classic‘s exploration of subcultures, we take some time to talk specifics with Julian and Nadeem of Twinsmatic. Two weeks ago we introduced the production duo and their friends in Paris and just last week we took a closer look at what each member was sporting. While Julian opted for a clean, unassuming look consisting of pieces from Levi’s, Loopwheeler, FourTwoFour Fairfax, and a pair of Reebok Classics Leather, Nadeem donned a more aggressive outfit comprised of A.P.C. x Kanye jeans, an F.A.L.D. hoodie, a BAPE x Carhartt Detroit jacket, and of course a pair of Reebok Classics Suede.

Curious to know more about their role within this niche community, which we later learned spans the full circumference of the globe, we sat down with the two before they headed off to Miami to work on an upcoming, so-far-unnamed project. Check out our interview with Twinsmatic below.

How would you describe the culture you belong to?

Connected, full of ideas, underground, open-minded.

Where do you see the culture heading?

It’s hard to define as a lot of people are trying to create something or become someone. There are the ones who do it for the fame, the ones that do it for passion, the ones who fake everything. So at the end, the culture will be heading to the real one individual or collective.

Is it a global movement or limited to a certain geographical area?

It’s global but still in the big cities: New York, Paris, London, Tokyo…

How would you describe your personal style?

Simple and technical.

Do you think fashion and music are related? How so?

Yes, definitely. Both worlds are similar, constantly changing using influences from the past and present to create the future.

Who are your musical influences?

Timbaland, The Neptunes, Kanye West, Noah “40” Shebib to name a few.

What inspires you when creating new music?

We’re kind of influenced by everything that surrounds us.

Which brands and designers do you pay special attention to?

All the sneakers brands. Concerning streetwear, Supreme, WTAPS, Ünkut, A Bathing Ape, fragment design. We don’t really wear designer clothes but we always keep an eye on whatever’s out through sites like Highsnobiety.

What do you look for in a new brand or designer?

New cuts, new materials, innovative ways to wear. We also pay attention to the way they communicate their brand through lookbooks, web strategies or street ad campaigns.


Check out Julian and Nadeem above, visit Twinsmatic on Instagram, and stay tuned for more installments in Reebok Classic Subcultures.

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