Apple unveils a new TV ad for the iPhone 5s, sporting the smartphone’s new tagline “You’re more powerful than you think.” Set to a cover version of the Pixies’ “Gigantic,” the one-and-a-half-minute spot goes through a number of the things you can do with the latest iPhone. From tuning instruments, to translating text in images, it’s fair to say Apple’s products keeps improving our lives through intuitive apps and new technologies.

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