From the ground up

A few weeks ago we presented the new BWGH (Brooklyn We Go Hard) collaboration with PUMA for Fall/Winter 2014. The “JOY” collection consists of both footwear and apparel and is split into several groups. Today we focus on the footwear from the “Darkshadow” pack. The XS-850 and XS-698 sneakers by PUMA have been revisited by BWGH as part of this pack. Using a yellow/grey color palette, matching the apparel, the sneakers follow the minimal, yet smart design aesthetic that the brand has established in the last couple of years and follows the first collaboration of the two brands that was launched earlier this year. The collection will be available for pre-order on from May 1, with select retailers receiving the collection later this summer.

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