Following up releases covering the modern Rocker and Mod scenes, German photographer Horst A. Friedrichs proclaims London to be, no fighting please, the Denimhead capital of Europe, celebrating the city’s obsession with latest release, Denim Style published by Prestel. In this short film with a slight educational vibe and odd voice-over, we get to see some behind the scenes action as Horst shoots fans of blue including repair expert Luke Deverell of Darn + Dusted and weaver Daniel Harris of the London Cloth Company. From collectors of worn out vintage, to those who like their denim a crisp and even deep deep blue, find out more below and grab a copy here or here.

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