Where the runway meets the street
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For Spring/Summer 2014, positive word of mouth has propelled HYPE to Hong Kong to shoot its most sensational lookbook yet. This season’s enormous 170-piece men’s collection was shot in and around Kowloon island, and features relaxed jungle-inspired prints, a myriad of floral and animal patterns, and heavy sporting influences throughout. The HYPE Spring/Summer 2014 men’s and women’s collections are now available at the brand’s online store and at select independent retailers.

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