Where the runway meets the street
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Founded in 2009 by DJ turned designer Massimo Giorgetti, Milan’s MSGM go from strength to strength. A brand we’ve had our eye on for some time, this Fall/Winter 2014 What is Truth? collection most definitely a high-point in the label’s short history. Said to take inspiration from the legendary Johnny Cash, while we’re not quite seeing the connection, we are appreciating their take on contemporary classics familiar to us all including the varsity, cut off sleeve sweat, the soft-shouledered overcoat, florals, patchwork camo/not camo and a well-executed water print. See it all for yourself in the gallery.

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