Tune in and turn up

Pharrell Williams decided to partner with close friend and longtime collaborator NIGO when it came to deciding who would direct the Japanese edition music video for his contagious single “Happy.” Coinciding with the arrival of summer, the visual is full of some of Japan’s most recognized contemporary artists and includes appearances by actor Arata Iura, model Kiko Mizuhara, AMBUSH founders Yoon and Verbal, hip-hop group Teriyaki Boyz, and several others.

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