From the ground up

LeBron James has partnered with Nike Basketball in an effort to create new integration between footwear innovation and next-generation gaming. Honoring LeBron James’s current NBA 2K14 game cover, Nike Basketball created a limited edition “2K14” version of the LeBron 11. The LeBron 11 is the first-ever physical basketball shoe that could be earned through game play. In order to unlock the shoe, NBA 2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Inspired by the lion, the LeBron 11 “2K14” features a jungle cat print throughout with a deep red upper symbolizing the heart of a lion. Select winners of MyPlayer mode will receive communication tonight on shipping details and will receive the surprise shoe in the weeks to come.

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