Where the runway meets the street

In what will come as a surprise to many, Pepsi unveils their first capsule collection under the moniker “Live for Now.” Designed to coincide with the soft drink manufacturer’s 2014 football campaign, the collection is comprised of goods created in partnership with Original Penguin, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. Retailers on board include Bloomingdale’s, colette and Liberty.

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