From the ground up

To celebrate the 20th anniversary of the Instapump Fury, Reebok has partnered with Sneaker Freaker magazine to produce a short film that shines a light on one of the most intriguing and polarizing footwear designs of all time. The film reunites two veterans of the sneaker industry who revel some of the frustrations and challenges they faced turning the complex Instapump Fury design into a legitimate performance runner. Shot by Alister Robbie from The Post Project, the film was directed by Sneaker Freaker magazine founder and editor Simon “Woody” Wood.

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