blue blanket

Italian label Blue Blanket is the brainchild of Antonio Di Battista. A consultant for European brands, Di Battista has been collecting denim for over 15 years, starting off as research, building his archive soon became a personal passion. Inspired by standard old school Americana fare; spaghetti westerns, workwear, cowboys and the like, he decided to start his own brand, the name Blue Blanket derived from the idea of comfort and security, ‘Never Without’ a pair of jeans. Combining Japanese and American denim with Italian manufacturing, the small line sticks to raw, unwashed jeans, aimed at those that know. For an insight into his ridiculous vintage archive and more on the label, press play.

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