From the ground up

Nike has announced the 2014 “#BETRUE” collection of uniquely designed footwear and apparel inspired by the LGBT community. Celebrating the passion and pursuit of sport by all athletes, this year’s collection includes the Free 5.0 and Free OG, as well as the SB Zoom Janoski. The collection features rainbow colors as a reflection of the diversity within sports and Nike’s support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words “Be True” embedded in the print.

In honor of the 10th anniversary of Nike Free, the collection includes both the Nike Free Run 5.0 and the Nike Free OG to celebrate the full spectrum of an athlete’s pursuit of sport—from performance to lifestyle. The Nike Free 5.0 features a reflective #BETRUE tribal print, which includes the words “Be True.” Nike Flywire on the 5.0 also reflects the color line in the gradient of the rainbow, and the sockliner and shoelaces also highlight #BETRUE. Both models create a rainbow between the left and right shoes when looking at the pair from various perspectives–front, back and above. Professional skateboarder Stefan Janoski is also showing his support for #BETRUE, allowing for his “Be True” signature to be turned into a rainbow print pattern for the upper of his signature shoe.

The Nike 2014 “#BETRUE” collection will be available beginning June 3 at select factory stores, and at Nike beginning June 5.

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