Where the runway meets the street

When the FIFA World Cup rolls around every four years, bloggers worldwide must brace themselves for the inevitable avalanche of poorly conceived novelty products that are destined to a six-week-long shelf life. The market is so flooded with tacky merchandise tie-ins that it’s easy to miss the few genuinely well thought out releases inspired by the Beautiful Game. Luckily for you, we compiled a list of some of the best products that either directly or discreetly relate to the tournament, so you can sleep at night unhaunted by visions of football-themed stationary sets and official FIFA bedsheets.

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