Where form meets function

Just after announcing iOS 8 and OS X Yosemite, Apple debuts a new TV ad for the iPhone 5s. Highlighting some of the device’s most popular fitness trackers, including the Withings Health Mate, Misfit Shine and adidas miCoach Smart Ball, the TV placement is appropriately titled “Strength” and features the song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.

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