In the run up to World Cup season, most brands find one way or another to cash in on the looming event, yet few manage to actually get it right. Fortunately, this stylish new video from Paul Smith is one that falls into the latter category, as spotted over at Selectism this week. It celebrates the launch of the brand’s new limited edition, printed leather football. Working with young British director Oliver Hadlee Pearch and talented football freestyler John Farnsworth, the film celebrates a forthcoming summer of football by bringing one serious kick about to Paul Smith’s iconic Notting Hill store.

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