Where form meets function

Amazon today unveiled Fire, the first smartphone designed by Amazon and the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies. Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine to respond to the way you hold, view and move Fire, enabling experiences not possible on other smartphones. Firefly combines Amazon’s deep catalog of physical and digital content with multiple image, text, and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs and products.

Fire seamlessly integrates Amazon’s vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks and magazines, including thousands of exclusives. Plus, Prime members get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners’ Lending Library, and the all-new Prime Music—unlimited streaming and download of more than a million songs and hundreds of expert-programmed playlists—all at no additional cost.

Built using premium materials, including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details, and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance. Technical specifications include a quad-core Qualcomm Snapdragon 2.2 GHz processor and 2GB RAM for excellent fluidity and image rendering, 4.7-inch HD display with an ambient light sensor and Dynamic Image Contrast, dual stereo speakers with Dolby Digital Plus, and a custom-tuned 13MP rear-facing camera and a 2.1MP front-facing camera. Both front- and rear-facing cameras record smooth 1080p HD videos.

Fire ships on July 25 and is available exclusively on AT&T. Starting today, customers can pre-order Fire at Amazon and in AT&T retail locations nationwide. Fire with 32GB is available for $199 USD with a two-year contract, while 64GB is available for $299 USD with a two-year contract.

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