A new online platform dubbed “STYLR” has launched, designed to connect fashion fans with the best boutiques in the world’s four fashion capitals; New York, Paris, London and Berlin. Providing an environment for bloggers, retailers, magazines and shoppers to connect with one another through a personalized shopping experience, the site allows users to browse a tailored feed of purchasable products and share them with a like-minded community, with an emphasis on democratic, local shopping. Check out STYLR’s #STYLRPORN launch campaign above and try it out for yourself here.

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