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Highsnobiety called on Marie Hindkær Andersen of influential fashion blog Blame It On Fashion for a closer look at what it means to be a leader in the field of contemporary style. With one focused on fashion and the other on audio, both take classic design elements and transform them into something entirely unique. To discover the similarities between the two, we captured Marie in one of her signature outfits paired with one of B&O PLAY‘s most coveted headphones.

As a contributing writer for fundraising initiative Cash & Rocket, as well as the voice of her own blog, Blame It On Fashion, Marie Hindkær Andersen’s knowledge of modern women’s fashion runs deep. Always impeccably dressed, Marie’s style perfectly combines her Scandinavian sensibilities with the edginess she’s picked up by living abroad in cities like Los Angeles. A certain tomboy nonchalance and girly sweetness is felt in all of her outfits, expressing her casual yet refined aesthetic. Captured here in her adopted city of London, Marie opts for a skirt and coat by Malene Birger, a sweatshirt by Stella Nova, shoes by Céline, a clutch by Carin Wester, jewelry by Pilgrim, and a watch by Larsson and Jennings. Complementing her early spring outfit is a pair of BeoPlay Form 2i headphones, blending in effortlessly with her outfit’s clean lines and sophistication.

In addition to her ongoing roles at Cash & Rocket and Blame It On Fashion, the native Dane has written for leading fashion publications including Style.com and designed pieces for some of her favorite brands. Most recently, Marie was called upon to design a bag for Danish accessories label Markberg. Applying the same delicate aesthetic touch as she does to her own wardrobe, Marie took the classic bag and added her own intuitive leanings, creating a piece she’ll no doubt work into any outfit she wears in the future.


About Marie Hindkær Andersen

Origin: Copenhagen, Denmark
Current Residence: London, England

Marie Hindkær Andersen is a fashion blogger currently based in London. Before moving to the English capital, she lived in Copenhagen and Los Angeles. After working as a fashion editor for Costume magazine, Marie began her own blog, Blame It On Fashion – a daily blog regarding her outfits, travels and everyday life.


Want your own pair of BeoPlay Form 2i headphones? Pick them up here. Check out how the trendsetting designers from Opening Ceremony took on the BeoPlay Form 2i by creating their very own special design here.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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