Where the runway meets the street

Fascinated by the visual language of the internet, Nick Knight collaborated with stylist Simon Foxton to create a menswear editorial for VMAN magazine. In keeping with Knight and SHOWstudio’s preoccupation with newness and immediacy in both technology and imagery, the film and editorial draw together the new unique aesthetics, obsessions and semiotics of the web. The editorial features an eclectic mix of models and street cast faces wearing pieces from exciting new collections by designers such as Been Trill, Hood by Air, Craig Green and KTZ. Consisting of 3D visuals created by SHOWstudio’s digital art director Jon Emmony and retoucher Tom Wandrag and edited by Younji Ku, the fashion film is a multi-layered explosion of imagery found only in the virtual world. It features a bricolage of visuals taken partly from a digitally manipulated and dissected version of Knight’s editorial and also from social media apps, fetishistic video clips, icons, error messages and other online-specific references.

Brian Farmer is Highsnobiety's Managing Editor and is based in New York City.

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