Where the runway meets the street

Trussardi chose postmodern photographer Roe Ethridge for its new Fall/Winter 2014 campaign. Famous for his ability to explore the plastic nature of photography by recombining images to create new visual experiences, Roe’s series of artistic and contemporary pictures feature the Trussardi greyhound in a new and ironic way. Using the cutout effect, images taken in the studio of greyhounds are combined with cutouts of human arms and legs to create a striking campaign that is a surreal journey where the greyhound occasionally acquires human traits and vice versa. The accessories are at the heart of the photos. The composition of the image accentuates the fine leathers, innovative lines and exquisite details, which have always been a distinctive hallmark of Trussardi products.

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