Digital retail platform COOLS recently asked six New Yorkers about what “cool” means to them, in the way that they act, socialize and what they wear. Their answers were put together in “Finding Cool,” a short social documentary that is interesting to say the least. CEO Olivier van Themsche explains COOLS’ aim is to “be a digital retailer that pioneers a greater social mission… The more we embrace each others’ differences, the better the world can be.”

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