Where the runway meets the street

Unveiling their second short film, French brand sansnom has released “Ambition,” a look at the journey of two completely different lives reunited under the same values – ambition, competition and passion. These three ideas form the segments of the film, as both characters mentally prepare for what they want to accomplish, followed by the performance and lastly the passion for the game they play. Co-founder Yoann Wenger explains the idea behind the brand’s concept:

“Start Something is our story. Lyon is completely part of our brand DNA, the same as sport. It was obvious to shoot here in the city’s official team stadium. Right now we are going deeper into sportswear and soon performance wear. I am convinced that the values represented by sport are principles that can be applied to life, career or even relationships. Season after season we see our evolution like a championship, and try to be better with our products.”

The film also marks the launch of the brand’s new online store.

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