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Los Angeles lifestyle brand Hotel 1171 has released a visual celebration of their favorite season with the short “Cruel Summer.” Created by Hotel 1171’s Brett Baldwin and artist/director Charles Bergquist, the video stars model Cassy Gerasimova and doesn’t focus on a particular product or collection. Instead it acts as an ode to the great Californian summer, honoring creative freedom and doing what you love.

Words by Marta Sundac
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