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Out of New England comes a new running wear brand, Tracksmith, headed by former Yale University cross country and track athlete Matt Taylor and Rapha co-founder Luke Sheybeler. Tracksmith, taking running as “the world’s oldest sport,” seeks to celebrate its heritage by fusing classic New England Ivy-league style with traditional made-in-America aesthetics. The performance gear, although highly technical in material, aren’t constructed to look so. Shorts, T-shirts and mesh jerseys bear designs inspired by events and iconic runners dating back to the 1800s. And Tracksmith’s inaugural lookbook portrays exactly that: just running  in its most organic form. Shop their debut styles here, with prices ranging from $35 for drawstring bags to $90 for shorts.

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