Scottish actor James McAvoy (The Last King of Scotland, Atonement, X-Men…) stars in the latest campaign for Prada menswear – Fall/Winter 2014. Photography, once again, by Annie Leibovitz, here we get a look behind the scenes at the black and white shoot, concrete stairwells, rugged coastline, a moody backdrop paying “homage to the German avant-garde…an experimental narrative of bold and exceptional individuality.”

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