Japanese denim has always had a premium image and price point, being associated more with master craftsmen, historical mills and handmade quality. But the folks at Zoo Jeans had something different in mind: Instead of denim designed by people, they left theirs to the hands of animals. Lions, tigers and bears take their stab at “designing” the jeans, gnawing and clawing at denim fabric attached to their rubber toys. What got this idea going was the desire to revive the local Kamine Zoo in Hitachi, Japan by raising funds to support. And raised funds they did, through an auction that took place earlier this month, where one pair of jeans sold for $1,200 (the tiger one, if you wanna know). Pants “created with pure animal instinct.” Wild.
- Source: NPR