Where the runway meets the street

Atlantan outfitter and creative agency FRESH.i.AM is marking five years in the business, and to celebrate they’ve got their skate shoes on. Teaming up with Chapman Skateboards, the brand has transplanted its now infamous “FUKK” typography to the underside of a size 8 skate deck, which is available in strictly limited numbers via their physical store and online shop. Meanwhile, they’ve also hooked up with indie filmmaker Vincent Lou Films to produce a highly stylized promo video – all in black and white, naturally – following pro skater Anthony Williams as he takes the deck out on the streets for a test ride. Watch it in full, right here.


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