From the ground up

Nike goes back to where it all began with a video journey of their “Genealogy of Innovation” campaign. Tracking back to their humble beginnings, the video takes a look at the brand’s seven game-changing eras – Genesis, Reformation, Golden Years, Enlightenment, Renaissance, Transformation and Revolution. Directed and produced by Golden Wolf, the Nike “Genealogy of Innovation” tracks 43 years of history and 200 shoes, all in under two minutes.

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