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The world’s automotive press congregated in Stockholm, Sweden today for the launch of the 2015 Volvo XC90, the all-new SUV from the Swedish automaker and the first production vehicle marking “the beginning of a new chapter” in their long 87 year history.

Styling and design of the XC90, and an all new Volvo “iron mark” logo signal exterior change from the luxury automaker. But design lines and a new head badge are only superficial hints to changes that lie under the hood of the seven-seater XC90 and all future Volvo automobiles. Volvo has spend years and millions of dollars in developing a new proprietary Scalable Product Architecture modular platform that allows their designers to play with proportions and sizes, and in the case of the XC90, even shave weight off the SUV. New engines and powertrain options, including a 4-cylinder “supercharged and turbocharged” twin engine plug-in hybrid with 400 horsepower, set the stage for technical change in the XC90 and all future Volvo automobiles.

Volvo calls the XC90 the first “no-compromise SUV” boasting the vehicle’s “outstanding combination of luxury, space, versatility, efficiency and safety.” And while safety has always been synonymous with the Volvo name, the automaker steps it up with understated exterior and interior design that speak to drivers – new and old – looking for minimalism and performance from their SUV. Thomas Ingenlath, Volvo’s head of design sees it as exposing a new school of car buyers to the the “natural beauty” of the XC90 without “overdoing it.”

To make the new launch all the more special, first edition models of the Volvo XC90 will feature individually numbered plates and rear-end badges and be sold exclusively through Volvo’s new interactive portal beginning September 3, 2014.



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