Directed by Remi Paringaux, Gucci introduce their tailoring campaign with this tale across 2 cab rides, a shoe shine and a shave. A well-turned out chap travels the globe, his journey narrated by the rags to riches rise of a mysterious, ghost-like (well, not that mysterious) figure.  “From unexpected details that delight to world-class fabrics that entice, each perfectly crafted Gucci suit tells a story as individual as the man wearing it.” It turns out, that inscrutable young man….is Keyser Söze. It isn’t. Just Kidding. Press play.

Words by Lena Dystant
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