Since its founding in 2010, Warby Parker has revolutionized the way America buys glasses. Thanks to a novel idea and some very sleek branding, the company has created an ideal situation for its customers who can buy in-house designed frames at affordable prices due to the absence of third party vendors.

The newly released Fall 2014 collection — available starting today — exemplifies the company’s dedication to affordable pricing. Featuring nine new shapes and two new colorways, each pair of eyeglasses is priced at a cool starting point of $95. Also offered are updates to the brand’s understated acetate and titanium frames which now come in striped Pacific and petal tortoise, both custom created for the collection. WP also produced a short video featuring employees, skateboards and delicious-looking cake to celebrate. Styles can be purchased online and in stores.

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