Where the runway meets the street
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Goodhood follow on from the launch of their newly opened Curtain Road retail space with a collaboration with longtime partners Norse Projects. Continuing the black and white polka dot theme of their previous collaboration with R.NEWBOULD, the duo offers up a grip of sweats, tees, patchwork shirts, chino pants, and a fedora hat, with a tongue-in-cheek “No Good” motif running throughout.

The London boutique has regularly demonstrated that it has a real grasp on what men want to wear, without having to pander to shallow trends and fads – something which founder Kyle went into in great depth in our interview upon the launch of their new store. The capsule drops September 19 at Goodhood’s retail and online locations.

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