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After dropping the recent Hat editorial and Los Angeles editorial, New Zealand’s I Love Ugly delivers yet another offering with the September editorial. Presenting looks from the brand’s “September” collection, the range was inspired by triumphs and tribulations the brand has experienced over their four-year lifespan. Mixing high fashion and streetwear, I Love Ugly’s sleek, timeless style is perfectly captured in the modern editorial, and includes a preview of the brand’s upcoming eyewear collection, which drops soon.

Words by Marta Sundac
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