If you thought luxury French baked goods were exempt from Pharrell’s powers of collaboration, then think again stupid. The jack-of-all-trades has stormed Parisian boutique colette with “Pharrell Week,” presumably in celebration of the release of his G I R L fragrance, second adidas sneaker collaboration and luxury luggage range with Moynat. Oh, and a capsule collection from his Billionaire Boys Club label.
Now, he’s set his sights on the exquisite French bakery brand Ladurée, who have already ventured into the fashion world with a previous collaboration with Lanvin. The limited edition box of six macarons have been created with a completely unique, surprise scent, so if you’re into olfactory surprises then get your hands on a box this week at in-store and online from colette.