Following the hype generated by the unveiling of the adidas Tubular, we take a closer look at the German athletic giant’s latest silhouette. As we learned from the Tubular’s designer, the sneaker takes the aesthetics brought to the market from the Y-3 Qasa and gives it a more democratic release via a more reasonable price tag. The Tubular’s sock-like fit is at the center of the design while the innovative sole takes cues from the Yohji-designed sneaker but switches to two densities of EVA, making the shoe a little lighter and more flexible. The heel, meanwhile, takes cues from the ZX 7000, successfully communicating the brand’s distinct design language and perhaps signaling a new era for the storied brand, which many are now waiting on with bated breath thanks to their upcoming collaboration with Kanye West.
Take a closer look at the adidas Tubular above and look for the sneakers to hit adidas locations in the coming weeks.
- Photography: Ryan Hursh for Highsnobiety.com