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Following the hype generated by the unveiling of the adidas Tubular, we take a closer look at the German athletic giant’s latest silhouette. As we learned from the Tubular’s designer, the sneaker takes the aesthetics brought to the market from the Y-3 Qasa and gives it a more democratic release via a more reasonable price tag. The Tubular’s sock-like fit is at the center of the design while the innovative sole takes cues from the Yohji-designed sneaker but switches to two densities of EVA, making the shoe a little lighter and more flexible. The heel, meanwhile, takes cues from the ZX 7000, successfully communicating the brand’s distinct design language and perhaps signaling a new era for the storied brand, which many are now waiting on with bated breath thanks to their upcoming collaboration with Kanye West.

Take a closer look at the adidas Tubular above and look for the sneakers to hit adidas locations in the coming weeks.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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