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Storied Italian fashion house Salvatore Ferragamo presents A Man’s Story, a new project between the brand, led by creative director Massimiliano Giornetti and photographer Francesco Carrozzini. Paying homage to a then 16-year-old Salvatore Ferragamo, who in 1914 emigrated from southern Italy to Boston, where he eventually moved to California and created his revered footwear brand.

One-hundred years on, the house of Ferragamo has launched A Man’s Story, which takes an intimate look at a series of stories from a wide group of contemporary men. The series includes A$AP Rocky, photographer Ryan McGinley, actor Douglas Booth and New York Rangers player Henrik Lundqvist among others. A Man’s Story showcases the stories of these men alongside Ferragamo’s Spring 2015 collection. Preview the teaser video with A$AP Rocky below, and head to Ferragamo.com to see more.

Words by Marta Sundac
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