Continuing a recent trend of pop stars and musicians being given lucrative positions of athletic and streetwear brands, PUMA joins the ranks by naming Rihanna as their Creative Director. While rumors have been circulating for nearly a month, the dubious title was confirmed this morning by the brand itself. The starlet touched down in PUMA’s hometown of Herzogenaurach, Germany yesterday for her first creative session with the design team, picking out colors, styles and discussing the line’s direction. Tapping Rihanna for the position doesn’t come as such a surprise, since PUMA has recently worked with Solange and competing brands continue to reach out to pop culture icons for their magic touch.
According to PUMA, the singer “will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.” She will also act as the company’s global brand ambassador, alongside Jamaican sprinter Usain Bolt and football star Mario Balotelli, among others, while also being the face of PUMA’s ad campaign for Fall 2015.
Stay tuned for more information.