As part of IKEA’s “Wonderful Everyday” campaign, director Dougal Wilson presents a whimsical and inspiring take on “The Joy of Storage.” The story follows a flock of T-shirts as they go on an epic journey to find their home – traveling across a variety of terrain before finding a permanent home in an IKEA PAX system. Peter Wright, IKEA’s UK and Ireland marketing manager, said, “Storage has long been a very functional part of home improvements, but at IKEA we see things differently. Whether you have a detached house in the country or a one-bed flat in town, we know that there is joy and satisfaction in giving the things you love a home, whatever your storage needs are.”

Words by Alec Banks
Features Editor

Alec Banks is a Los Angeles-based long-form writer with over a decade of experience covering fashion, music, sports, and culture.

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