Best known for her novels and her literary journalism, 80-year-old American author Joan Didion has been named the new face of French fashion house Céline. Chosen by creative director Phoebe Philo and photographed by Juergen Teller, the first image shows Didion wearing a black turtleneck, her trademark big-frame black sunglasses, and an oversized gold pendant necklace. The pairing surprisingly fits rather well considering the direction of Céline’s Spring/Summer 2015 collection, which draws inspiration from the 1970s when Didion was experiencing peak success.
The New York Times recently spoke to Didion regarding the campaign and the interest it has sparked on the Internet, when asked if she was aware of the campaign’s popularity she simply replied “I don’t have any clue.” She continued, “I have no idea.” NY Times also wondered how the campaign came about. “They got in touch with me,” Didion said. She added that she is a fan of the brand but has never attended a Céline show, but that she “would love to.”
Keep an eye out for more from the Spring/Summer 2015 campaign.